Crowdfunding operations cannot do this with fiat money.
With Gift Currents, we’re literally printing out of thin air. We don’t need to buy it. We print it.
And if people find it valuable then it becomes even more valuable. Why is this valuable? Because not only do they help a worthy project they get Gift Currents.
Everything has value according to the value we give it. We believe the dollar has value so it does. Simple as that.
And why would anyone think Wholos are valuable? Because our Value Raise Methods.
We’re not copying funding modesl. We’re improving on them, upgrading them.
At first our site for this may not be perfect. A little uglier and quirkier than say Kickstarter. Our developers will keep hammering on it, improving it, using well established DevOps models. Then one day it’s good enough.
That’s when people will really start to look at it and consider it.
Creating value for success is increasingly has to be unique in some way. Producing a commoditized product is not a pathway.
Much industry is in competitive equilibrium, the death of a business does not matter to the world: some other undifferentiated competitor will always be ready to take its place.
This is the condition for most businesses — what they sell is not unique, but generally substitutable. If you want to create the kind of value that builds a lasting and successful business, you must be unique:
All happy companies are different: each one earns a monopoly by solving a unique problem.
To solve that unique problem, you must develop unique skills or processes:
In the real world outside of economic theory, every business is successful exactly to the extent that it does something others cannot.
This set of ideas is really to lead-in to studying Competitive Advantage, the ‘how’ of developing and delivering on this unique value proposition. What does your business do that others can’t match?
Note: Delivering a commoditized product with a radically improved cost structure is certainly a Low-Cost Competitive Advantage, and is a very worthwhile method of value creation.
Value Creation Chain through an Organization
For a visual way to consider value creation, let’s take a look at Porter’s Value Chain. The Harvard Business School Professor generalizes all business processes and shows each contributes to the organizations goal to create value for customers:
These ‘Primary Activities’ are the process which do the ‘work’ to create the value that customers are paying for:
Inbound logistics — These are all the processes related to receiving, storing, and distributing inputs internally. Your supplier relationships are a key factor in creating value here.
Operations — These are the transformation activities that change inputs into outputs that are sold to customers. Here, your operational systems create value.
Outbound logistics — These activities deliver your product or service to your customer. These are things like collection, storage, and distribution systems, and they may be internal or external to your organization.
Marketing and sales — These are the processes you use to persuade clients to purchase from you instead of your competitors. The benefits you offer, and how well you communicate them, are sources of value here.
Service — These are the activities related to maintaining the value of your product or service to your customers, once it’s been purchased.
Any business will have some version of each of these activities, even if it’s just a one-person service company. This set of primary activities are the foundation for creating value as an organization.
An influencer gets rejected from Kickstarter because they don’t like what he’s putting together so he comes over to our platform. Pretty soon others are following, drawn by his positive tweets about the site’s streamlined interface and growing ease of use.
In no time, it’s gaining new followers every day. It starts to make the news, a few initial scoops at first, nothing much, but nothing to sneeze at either.
Then the big breakthrough comes.
A veteran Kickstarter creator gets sick of the high fees and comes over to our platform with his new killer product and rakes in $300,000 in Creator Currents in a few weeks.
Soon creators are raking in millions in coins and currents.
Now the news is all over it.
The veteran raves about how much more of the money he kept on the new platform and how he was able to leverage gigonomics. Sure there were some hiccups but our support team was super helpful the whole way, not like that other platform where he was just a drop in a bigger ocean. He loves it.
Now other people want in. It goes viral on Twitter and Facebook and Reddit.
Unlike Kickstarter people signing up get something for joining other than a t-shirt or a sticker from some project. They get a real universal reward current Gift Currents and suddenly the system catches on like wildfire and Crowdfunding sites are scrambling.
Now it’s not a joke. It’s a threat.
Kickstarter attacks, maybe with patents and lawyers, they try to get some of what we’ve got cooking but we beat them back and the judge throws out their pointless suits as our VCs double down on the growing business.
Now Kickstarter is in real trouble. They threw a haymaker and missed. People get fired.
Hard questions get asked. Why didn’t we see this coming? How did we miss this?
“Who’s in charge of our blockchain?” screams a desperate exec with three kids and big mortgage who’s now staring down the barrel of layoffs. But we are postcrypto.
“Nobody,” comes the answer from IT. “You said it was a joke. Just for criminals and scumbags. You told us to kill the project and fire all the crypto developers.”
And then the scope of their colossal mistake hits them as they start to run the numbers.
There is nowhere to cut. Crypto Kickstarter is charging more than them and they still have a better bottom line.
So they start cutting essential payroll, the little people from the already strained support staff and the fresh young engineers just out of college and eager to help.
Now they’re in a death spiral. They’re bleeding talent. The word on the street is “layoffs” and they’re radioactive.
They have more outages because there’s no one to keep the lights on. IT is overworked, everyone doing two or three jobs each so they start to quit and it gets worse, a vicious cycle.
People start to complain about how bad support has gotten. They post about it on Twitter and Facebook. The rant about it on YouTube.
Every day it gets worse and worse.
Finally, a Kickstarter bigwig tries to pivot on a dime and develop their own crypto but it’s not their specialty. They don’t know what they’re doing. They’re used to control and things are out of control. They don’t want open source money, so they buy some proprietary crapchain from a big firm, hoping they can compete but it’s garbage because they don’t understand that nobody good in this space works for those guys.
Their crypto fails miserably because there is no secondary market and nobody wants it. It’s like getting pennies thrown at you. Their money is worthless.
And that is the death rattle. They can hear the Reaper coming for them and everything they’ve ever built.
They’ve blown their last and final advantage, their war chest from previous good years.
Even worse, they’ve blown it on a broken solution. Now there’s no way out. No exit.
And just like that, they’re gone.
The Neverending Cycle It doesn’t take much. Businesses die all the time.
